In 2003, the world encountered SARS, and major companies faced a crisis of survival. In 2004, Alipay was born under the crisis. At that time, it was only a simple transaction guarantee tool; In October 2008, Alipay cooperated with Shanghai Electric Power, and people were able to pay electricity bills online for the first time. After that, in 2014, it was the first online payment for high-speed traffic violations in Zhejiang Province. Guangzhou Alipay handled hospital registration and payment remotely. Zhengzhou Alipay checked social security information , and then in 2017 Shenzhen pension Alipay face-swiping authentication, in 2017 Wuhan can remotely handle entry and exit forms, in 2018 Hangzhou Provident Fund was swiped on Alipay, the first ID card appeared in 2018, and the 2018 People's Society The Ministry issued the first electronic social security card, etc. Alipay has already started a journey of digital life exploration; In 2020, when everyone will overcome the difficulties of the new crown pneumonia, Alipay will create a new ecosystem for digital life. At the Alipay Partner Conference on March 10, Ant Financial CEO "Sun Quan"-Hu Xiaoming announced, "Building an open platform for Alipay's digital life, focusing on services "Industry digitization", which means that Alipay has officially upgraded from a financial payment platform to the world's largest open platform for digital life. 2.
Slogan In 2004, in order to solve the credit problem of Taobao transactions and make online transactions simple and safe, Alipay used the phrase "because of trust, so it is simple." It explained the positioning and role of secured transactions; In 2011, Alipay launched the slogan of "Alipay, know trust!", which is not only a commitment to customers, but also Alipay's commitment to employees, giving people a feeling of closeness, safety and reliability; In 2017, after Alipay's attempts to socialize and other actions failed, it focused on payment, "Pay with Alipay", which is Alipay's brand position; In 2020, Alipay announced that it will become the world's largest open platform for digital life, and the slogan has also changed to "Life is good Alipay", and it has become our life assistant. 3. Alipay logo (VI upgrade) From 2004 to 2020, the history of Alipay logo changes is shown in the figure below 4. APP interface upgrade With the new platform positioning, the Alipay App Panama Phone Number List will be revised and upgraded to strengthen the mentality of life services. The home page will add new sections for convenient life such as home delivery, fruit and vegetable merchants, supermarkets and medicines, and recommend favorite services for users based on intelligent algorithms, so that each user has A more intimate and exclusive Alipay;
The overall icon has added rounded corners, and it has become more rounded and flatter; The layout of the homepage application center has changed from the previous 12 to 15 (secretly tell the officials: Meituan also has 15), and multiple life service sections have been added by default, including takeaway, food/play, hotel accommodation, Entrance such as the Civic Center allows third-party services to gain more exposure opportunities; The "wealth" in the menu bar below has also been changed to "financial management", and the functions have also been increased a lot. In the past, we could only see the data of "Total Assets" and "Yesterday's Income" in Wealth, but after updating to "Wealth Management", we can also see "Flower" and "Borrow" on the original basis. ”, “reserve fund” and other financial products of Sesame Credit. Of course, in addition to the above-mentioned updates, there are some other upgrade points, and you can experience it yourself. 2. Analysis from different angles visual angle business perspective strategic angle 1. Visual angle Shape: In this logo upgrade, the word "branch" has also been partially adjusted The new version of "branch" stretches the overall height to make it more three-dimensional The right stroke (㇏) has changed from the slightly curved tail to a straight line These subtle changes have no effect on the average user, but the processing of details is more suitable for digital reading and screen display.