Vipshop, a website specializing in special sales! They are all arrogant brands, only selling cute prices! The products include fashion women's clothing, children's clothing, beauty makeup, beautiful shoes, men's clothing, home, mother and baby, accessories, leather goods, perfume, etc. New at 10:00 am and 8:00 pm every day, select 100+ brands of Buy email list authorized specials, 100% authentic guarantee, limited purchases, support cash on delivery, 7 days unconditional return! 1.5 Experience environment: Android 5.1.1 1.6 Experience time: 2016.11.8-2016.11.13 2. Product logic analysis
2.1 Product Features In China, Vipshop has created an innovative e-commerce model of "brand discounts + limited-time purchases + genuine product guarantee" , and has continued to deepen into an authentic sales model of "selected brands + deep discounts + limited-time purchases" . That is to say, more than 200 genuine brand specials are launched on time at 10:00 am and 8:00 pm every day, with a discount of as low as 10% off for 3 days, bringing consumers a pleasant shopping experience of "online shopping" and super cost-effective shopping. surprise.
2.2 Product Structure Vipshop Structure Diagram Vipshop's client APP is very different from other e-commerce products in structure. Compared with Tmall, JD.com, and Taobao, Vipshop's products use the sidebar mode to allow users to enter the product. The first thing you see is a dazzling array of "low-price, genuine, special sale" products, which are divided into different product categories for users to choose from. The "pull-down refresh" method is used to continuously emerge new products, which can be said to give users a kind of "" You can't finish shopping" shopping experience.