Branded queries are usually low-volume, but people searching for them are often near the bottom of the marketing funnel and are close to conversion. If they’re getting misleading or inaccurate information at this stage, that could easily throw them off their purchase.
For example, take a look at the answer to this question when you search for ‘QuickBooks’:
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
30 branded paa
Not only does this answer come from a competitor, but it suggests illegal ways to get Quickbooks for free. That’s not good for Quickbooks, so this is an answer they’d almost certainly want to optimize for.
Final thoughts
Ranking in PAA boxes can undoubtedly boost organic traffic, but you need to choose your battles wisely. There’s no point optimizing for a question that shows up only now and again for low-volume keywords.
Does this mean it’s worth doing for everyone? Probably not. If your site gets little ‘regular’ organic traffic, there are probably more important things to focus on than ranking in PAA boxes.