Email marketing is a true "grandfather" of digital advertising . Email technology has been around since the 1970s, and people have been using it for business for most of that time. And it is that more than 40 years later, email is still very effective to communicate with other people, institutions and brands. But that does not mean that it is a static technology; On the contrary, email marketing continues to evolve and incorporate new possibilities.
And one of the most interesting of recent times is artificial intelligence . Incorporating artificial intelligence can take your email marketing several steps further, make your job much easier and multiply the results of your campaigns. Do you individual email list want to know how? Keep reading! Do you want to improve your email marketing campaigns ? Click here and get the 1-hour course for free to optimize your emailings and results. How artificial intelligence will renew marketing 6 examples of success Artificial intelligence, big data and email marketing Artificial intelligence is a technology that simulates human intelligence functions , such as learning and reasoning, for business purposes including email marketing. Through artificial intelligence, marketers can analyze vast amounts of data and automate processes to make them more efficient.
Thus, they can implement the information quickly and at scale and know what type of emails to send, to whom, how often and when. To realize the impact of artificial intelligence in email marketing, we only have to take into account these statistics extracted from a Smart Insights infographic : 61% of marketers say that artificial intelligence is the fundamental aspect of their data strategy (MemSQL). By 2020, 30% of the world's companies will use artificial intelligence in at least one of their sales processes (Gartner).